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VENUE_03

Waterside

Full marketing retainer for a Melbourne waterfront venue. Strategy, production, and performance advertising working as one system.

the brief

client
Waterside
services
Ongoing Marketing · Content Production · Meta Ads
industry
Venue & Events

What the client needed,
and what we built.

A waterfront venue competing for functions, events, and weekend trade — three different audiences, one brand. Marketing had been handled piecemeal, with content, ads, and strategy living in separate hands.

A full retainer with everything under one roof: quarterly strategy, monthly production, and always-on Meta campaigns built from the organic work. Function enquiries, event promotion, and general trade each get their own content lane and their own campaign logic.

One team seeing the whole funnel means the shoot list is written from what the ads need, and the ads run on creative that actually looks like the venue.

the result

what changed

01
Strategy, production, and performance advertising working as one system rather than three vendors. The venue shows up consistently across every channel a function-booker checks, with performance data feeding each month’s production.

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