Waterside
Full marketing retainer for a Melbourne waterfront venue. Strategy, production, and performance advertising working as one system.
the brief
- client
- Waterside
- services
- Ongoing Marketing · Content Production · Meta Ads
- industry
- Venue & Events
What the client needed,and what we built.
A waterfront venue competing for functions, events, and weekend trade — three different audiences, one brand. Marketing had been handled piecemeal, with content, ads, and strategy living in separate hands.
A full retainer with everything under one roof: quarterly strategy, monthly production, and always-on Meta campaigns built from the organic work. Function enquiries, event promotion, and general trade each get their own content lane and their own campaign logic.
One team seeing the whole funnel means the shoot list is written from what the ads need, and the ads run on creative that actually looks like the venue.
the result
what changed
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